Lead Generation

A lead generation system built for your business.

Funnels, landing pages, and multi-channel campaigns designed to capture the right leads at the lowest cost β€” from first click to your CRM, every step is optimized.

🌐
Traffic Arrives
Paid, organic, social, referral
↓
🧲
Lead Captured
Form, chatbot, lead magnet, or call
↓
πŸ”
Qualified Automatically
Scored by fit, intent, and engagement
↓
πŸ’Œ
Nurtured & Educated
Email, SMS, retargeting sequences
↓
πŸ”₯
Sales-Ready Lead
Routed to your team β€” ready to close

What We Build

End-to-end lead generation infrastructure.

Lead gen isn’t just running ads. It’s the entire system β€” from the offer to the form to the follow-up. We build every piece.

Landing Pages & Funnels

High-converting pages built for speed and clarity. A/B tested headlines, forms, and CTAs.

Multi-Channel Campaigns

Google, Meta, LinkedIn, native, email, and SMS β€” all working together with unified tracking.

Lead Scoring & Routing

Automated qualification using behavioral data, form responses, and engagement patterns.

Nurture Sequences

Email and SMS drips that educate, build trust, and move leads through the funnel.

CPL Optimization

Continuous testing of audiences, creatives, offers, and landing pages to drive CPL down.

CRM Integration

Leads flow directly into HubSpot, Salesforce, Pipedrive. Full lifecycle tracking.

How It Works

From stranger to sales-ready in 5 steps.

Every step is measurable, every handoff is automated.

1
Offer & Hook
2
Funnel Build
3
Traffic
4
Qualify & Nurture
5
Optimize

Offer & Hook

We define the lead magnet that resonates with your ICP. The right hook is the difference between a 2% and 20% conversion rate.

  • Lead magnet design: audits, demos, ebooks, calculators
  • Value proposition testing and messaging frameworks
  • ICP mapping and persona-based offer matching
  • Competitive offer analysis

Funnel Architecture

Landing page, form strategy, thank-you upsells, retargeting sequence β€” every element serves a purpose.

  • Landing page design and development
  • Form strategy and progressive profiling
  • Thank-you page conversion paths
  • Retargeting pixel and audience setup

Traffic Acquisition

Paid campaigns across the right channels. Budget allocated to highest-performing segments from day one.

  • Channel selection based on ICP behavior
  • Audience targeting by intent and demographics
  • A/B testing frameworks for creative and messaging
  • Cross-channel attribution setup

Qualify & Nurture

Not every lead is ready to buy today. We auto-score, segment, and nurture each lead with the right content at the right time.

  • Behavioral lead scoring models
  • Automated email and SMS nurture flows
  • MQL to SQL handoff rules and alerts
  • CRM pipeline integration and tracking

Optimize & Scale

Every week we analyze what's working. CPL, lead quality, conversion rates β€” if it's not improving, we change it.

  • Weekly CPL and quality analysis
  • Landing page and creative iteration
  • Audience expansion based on proven segments
  • Monthly strategy reviews and pipeline reporting
1
Offer & Hook
β–Ό

Define the lead magnet that resonates with your ICP.

  • Lead magnet design
  • Value proposition testing
  • ICP mapping
2
Funnel Build
β–Ό

Landing page, forms, thank-you upsells, retargeting.

  • Landing page design
  • Form strategy
  • Pixel setup
3
Traffic
β–Ό

Paid campaigns on the right channels for your audience.

  • Channel selection
  • A/B testing
  • Attribution
4
Qualify & Nurture
β–Ό

Auto-score and nurture leads with the right content.

  • Lead scoring
  • Email & SMS flows
  • MQL β†’ SQL handoff
5
Optimize
β–Ό

Kill what doesn't work, scale what does.

  • CPL analysis
  • Audience expansion
  • Pipeline reporting

Built For

Industries that need a steady flow of qualified leads.

B2B & SaaS

Complex sales cycles with high LTV. MQLs and SQLs through gated content, webinars, and LinkedIn.

Real Estate & Services

Local lead gen with location targeting, Google Local Services, and social lead forms.

E-Commerce

List building, abandoned cart recovery, pre-launch waitlists, and referral campaigns.

Education & Courses

Webinar registrations, free trial signups, and application funnels.

Why DNA Automations

We don't just get you leads β€” we build the machine.

Most agencies hand you a spreadsheet of names. We build an automated system that qualifies, scores, nurtures, and routes leads to your sales team β€” ready to close.

  • βœ“ Full funnel ownership β€” from traffic to CRM
  • βœ“ Automated scoring and nurture built in
  • βœ“ Transparent CPL and quality reporting
  • βœ“ CRM integration included (HubSpot, Salesforce, Pipedrive)
  • βœ“ No vanity metrics β€” we measure pipeline, not clicks

Full

Funnel ownership

Auto

Scoring & routing

Multi

Channel campaigns

CRM

Native integration

Let's design a lead generation system for your business.

Tell us about your goals and we’ll map out the funnel, channels, and automation β€” tailored to your market and sales process.