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Paid Advertising

Ads that actually convert — across every platform.

Google, Meta, TikTok, LinkedIn, native, push, pop, in-app — we build full-funnel campaigns engineered for real business results, not vanity metrics.

Let's Talk Performance →
👤
Your ideal customer
Scrolling, searching, browsing
↓
📢
Sees your ad
Right message, right moment, right platform
↓
🖱️
Clicks through
Lands on an optimized page
↓
📝
Converts
Form, purchase, call, signup
↓
🔄
Gets retargeted & nurtured
Multi-touch follow-up
↓
💰
Becomes a paying customer
Tracked end-to-end

Platforms We Master

Every channel, one unified strategy.

We don’t specialize in one platform — we specialize in performance. Each channel is a lever in a system designed around your business goals.

Google Ads

Search, Shopping, Display, Performance Max, YouTube — capturing high-intent traffic and scaling with smart bidding.

Search · Shopping · PMax · YouTube

Meta Ads

Full-funnel from awareness to retargeting. Dynamic creatives, Advantage+ optimization, and server-side CAPI tracking.

Facebook · Instagram · Advantage+

TikTok Ads

Spark Ads, TopView, and in-feed formats. UGC sourcing, creative editing, and rapid performance iteration.

Spark · TopView · In-Feed · UGC

LinkedIn Ads

Sponsored Content, InMail, conversation ads. ABM targeting by company, title, seniority, and industry.

Sponsored Content · InMail · ABM

Native & Display

Taboola, Outbrain, MGID, programmatic. Content-driven funnels that warm cold audiences before the ask.

Taboola · Outbrain · MGID

Mobile, Push & Pop

In-app, push notifications, pop/popunder networks. High-volume campaigns optimized for CPA at scale.

In-App · Push · Pop · Mobile DSP

How We Work

A proven 6-phase framework.

Every campaign follows the same rigorous process — no shortcuts, no guesswork.

1
Audit & Research
2
Strategy
3
Creative
4
Launch
5
Scale
6
Report

Audit & Research

Before we touch a single campaign, we dig into your data — market, competitors, customer journey, existing accounts — to find where the real opportunities are.

  • Full account audit across all active platforms
  • Competitor ad intelligence and positioning analysis
  • Customer journey mapping and intent segmentation
  • Tracking and attribution health check

Strategy & Architecture

We build the blueprint. Media plan, audience architecture, funnel design, and complete tracking setup — everything engineered before a single ad goes live.

  • Channel selection and budget allocation plan
  • Audience segmentation and targeting strategy
  • GA4, GTM, and server-side conversion API setup
  • Attribution modeling and KPI framework

Creative Production

Ads live and die by creative. We produce copy, images, video, and landing pages — all structured for rapid A/B testing from day one.

  • Direct response copywriting for every platform
  • Static, carousel, and video ad production
  • UGC sourcing and editing pipeline
  • Landing page wireframes and conversion design

Launch & Optimize

Campaigns go live with structured testing. We optimize daily based on real conversion data — not impressions, not CTR.

  • Structured A/B tests across audiences and creatives
  • Daily bid, budget, and placement optimization
  • Conversion-focused decision making
  • Rapid creative iteration based on performance signals

Scale Winners

Once we know what works, we pour fuel on it. Budget flows to proven performers. Underperformers get killed fast.

  • Horizontal scaling across new audiences
  • Vertical scaling with increased budgets
  • New platform expansion based on proven angles
  • Creative refresh cycles to combat fatigue

Report & Iterate

Transparency is non-negotiable. Weekly reports with real KPIs, plus monthly strategy reviews.

  • Weekly reports: CPA, ROAS, CPL, pipeline value
  • Real-time dashboard access
  • Monthly strategy review and roadmap update
  • Quarterly deep-dive with growth recommendations
1
Audit & Research
▼

We analyze your market, competitors, customer journey, and existing accounts to find the real opportunities.

  • Full account audit
  • Competitor intelligence
  • Journey mapping
  • Tracking health check
2
Strategy
▼

Media plan, audience architecture, funnel design, and tracking setup before a single ad goes live.

  • Channel & budget plan
  • GA4, GTM, CAPI setup
  • Attribution modeling
3
Creative
▼

Copy, images, video, landing pages — structured for A/B testing from day one.

  • Copy, static, video, UGC
  • Landing page design
4
Launch
▼

Structured testing and daily optimization on real conversion data.

  • A/B testing frameworks
  • Daily optimization
5
Scale
▼

Winners get budget. Underperformers get killed. Expand based on data.

  • Horizontal & vertical scaling
  • Platform expansion
6
Report
▼

Weekly performance reports. Monthly strategy reviews. Full transparency.

  • Dashboard access
  • Quarterly deep-dives

Why DNA Automations

We're not another agency that "manages ads."

We build performance systems. Every channel, creative, and landing page is part of a unified acquisition engine — tracked, tested, and optimized daily.

  • ✓ Dedicated strategist — not a rotating junior team
  • ✓ Full-stack creative (copy, design, video, UGC) included
  • ✓ Server-side tracking and CAPI setup at no extra cost
  • ✓ Transparent reporting with live dashboard access
  • ✓ No long-term lock-in — results earn retention
Schedule a Free Consultation →

6+

Ad platforms managed daily

Daily

Optimization cadence

Full Stack

Creative production in-house

Multi

Industry experience

Let's find the growth hiding in your ad spend.

We’ll audit your current campaigns, identify the biggest opportunities, and show you exactly what a partnership with DNA Automations looks like.

Get Your Free Strategy Session →